Vision
To be known for our ability to create a professionally customised experience. From your Eyecare Consultation to styling advice, we’re here to help.
Mission
We care for you with honesty, professionalism and flexibilty so your needs are met in a way that works for you. We use the most up to date technology and equipment to ensure the health of your eyes is paramount, while also helping you enhance your individual style.
Our Values

SERVICE AND CARE
We bellieve that the best service we can offer is to exceed your expectations. Whether that be from our comprehensive eye examination, our wide selection of frames and sunglasses, or our knowledgeable staff that take time to listen to your needs and discuss the best outcome for you.
We care about your experience.

PROFESSIONALISM
Our Optometrists are all highly trained and have a genuine care for your eye health. We offer a full range of Optometry services and can explain your needs and requirements with you in a way you understand. All of our staff are trained to customise your experience whether it be in explaining your lens options, adjustments and repairs or fashion and fit assistance if you are looking for something new.
We care about your end result.

HONESTY
We are here to listen to your needs and we understand that every visit will be different. We will always reccommend the best options for your eye care needs, while also helping you make a decision based on your personal situation. We value the relationships we have with our customers, and aim to make everyone feel at ease with their examinations, purchases and eye care decisions. You will always leave our stores understanding what you have paid for.
We care about your wellbeing.

FLEXIBILITY
No two people are the same and that’s exactly how you’re treated with us. Everyone is unique – and that’s just how we like you! We do not tie you in to ‘package deals’ or ‘standard’ eye examinations. We are flexible in everything we offer. Red frames with blue lenses? Done. Puppy got hold of your glasses and you only need one lens? Done. Need an eye exam but can only come outside work hours? Done. We pride ourselves in being able to offer you flexibility to ensure you get what you need and want, without the extras you don’t.
We care about customising your visit.

LATEST TECHNOLOGY AND EQUIPMENT
We take pride in being able to offer you the latest technology and equipment to test the health of your eyes. We offer a range of services in one place and can discuss the outcome of these tests with you in your examination. There are constant breakthroughs and updates in what Optometrists can offer in a consultation, and we aim to be on top of any exciting developments to ensure you are getting the best eye examination possible.
We care about your eye care.